Traveltek has announced further enhancements to its technology after hailing 2018 as the “year of cruise”.
The Glasgow-based travel technology specialist is “refining” its next-generation cruise booking platform CruiseNX, which launched last year.
Agents now have the ability to book multiple cabins in one search journey on CruiseNX that allows fast filtering based on customer preferences and profiles.
According to Traveltek, CruiseNX is designed to transform the way the industry sells cruise.
Traveltek, which creates bespoke technology for the travel industry, added 70 new staff members last year following a cash injection of £5.3million.
The company said it was working “closely with the trade to tailor its offering according to their individual requirements”.
Peter Whittle, Traveltek’s global sales director, said: “Traveltek is calling 2018 the ‘year of the cruise’ and making product and business development in this sector a key priority.”
Clia is predicting 27.2 million people will take a cruise this year, sourced from established markets such as the US and UK.
Whittle added: “To ensure leisure bookers and cruise agents make the most of this all-time-high demand for cruise, we are collaborating with our key agency and cruise line partners to make further enhancements to what we offer.
“As the number of first-time sea and river cruisers swells, spurred by new ships and experiences, there has never been a better time to sell cruise and by leveraging our cruise packaging technology, unrivalled content and B2C booking platform, the travel trade can drive more sales through multiple channels.”
According to latest Clia figures, North America and Europe, including the UK, remain the largest cruise source markets accounting for 50% and 27% of all passengers respectively.
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