The Travel Trust Association is to advertise on the radio in a bid to increase its awareness among consumers.
The radio advert, which will be aired on Heart FM from January, will feature the voice of Janet Raven who was the voice of the Cadbury bunny and has appeared on BBC comedy series Dead Ringers.
The advert urges consumers to book their holiday with a TTA member for peace of mind and provides a web link to a directory of members.
TTA managing director said: “This won’t create hundreds of leads – it’s about awareness. We are trying to gain some consumer understanding of who we are. If this is successful, we will develop it further perhaps to TV advertising.”
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