Newmarket Holidays has become a member of Clia’s executive partner programme.

The escorted cruise and touring specialist said the move to join the industry body was made ahead of a new initiative being announced.

Newmarket Holidays will not reveal further details on the new initiative until the middle of next month.

David Sharman, Newmarket Holidays’ commercial director, said: “We have some exciting opportunities coming our way with a new partnership that we will be announcing shortly.

“Our trade team will focus its full attention on driving this specific partnership as we believe it provides agents with fantastic revenue potential.

“Through training and the support and opportunities of the Clia environment, the platform is there to enable our partnerships flourish.”

Clia provides a number of different platforms and benefits across four membership communities.

Clia’s executive partnership membership gives access and creates opportunities to connect with cruise industry decision makers.