Planet Cruise/Iglu Cruise head of commercial Jo Reid has joined Celestyal Cruises as UK and Ireland country manager.
She previous worked for Seabourn as EMEA sales support manager.
Reid will oversee and provide sales support to UK and Ireland agents.
She will also develop revenue streams and business opportunities throughout the region to help implement Celestyal Cruises’ growth plans.
Reid will report to Europe vice president, commercial, Andrew Magowan, who said: “The UK and Ireland are core markets for us, and we are thrilled to have a sales and marketing professional of Jo Reid’s calibre head up the UK and lead our sales drive.
“We want to ramp up our brand presence in the UK and I know Ms Reid will be a key contributor.”