Up to 20 new hotels across key destinations in Europe are to be developed by US giant Wyndham Hotel Group in collaboration with German hospitality firm Novum.
The UK and Ireland are among countries targeted alongside Germany, Austria, Belgium, The Netherlands and Poland.
Novum Hospitality, one of Germany’s largest hotel management groups, has more than 20,000 rooms across 160 hotels operating under the Novum Hotels, Select Hotels and niu brands.
Properties developed under this new agreement with Wyndham will join the Novum management portfolio under the Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
Wyndham Hotel Group central and eastern Europe development vice president Christian Michel said: “Novum Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complements our development objectives in this dynamic market.
“Europe offers tremendous potential and working with Novum Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations.”
Novum chief executive, David Etmenan, added: “This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us.
“We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future.”