More than 100 homeworkers are heading to Majorca for the annual conference for The Personal Travel Agents at Co-operative Travel at the weekend.

The event on April 29-May 2 has been designed with an emphasis on interactivity and agents will be able to tailor the conference itinerary to fit with their individual needs and interests.

The theme for the 2018 conference, being held at the Thomas Cook own brand adult-only SENTIDO Cala Viñas hotel, is ‘showtime’.

A smartphone app has been created to help delegates tailor the conference schedule to suit their specific interests.

The sixth annual event is being supported by host sponsor Thomas Cook with other headline sponsors including P&O Cruises and Great Rail Journeys.

Sheena Whittle, head of direct at The Personal Travel Agents at Co-operative Travel said: “We’re delighted to have so many of our homeworkers joining us at this year’s conference in Majorca. All the activities, workshops, masterclasses and entertainment we have organised will feature the ‘showtime; theme.

“Since launching The Personal Travel Agents in 2012, we have established a network of 160 highly motivated and experienced homeworkers and this year’s conference theme reflects our current focus on marketing and ensuring our agents have the tools they need to showcase themselves.

“The message we want our agents to take away from the conference is that their business is their stage and their show and we’re here to help them step onto that stage every day and make it a show-stopping success.”

Agents were given the option to join the conference for two or three nights, and 90% have opted for three nights to broaden their knowledge of the island.

“We wanted to ensure our agents get the best out of the conference for their particular needs,” Whittle added.

“We have therefore designed an itinerary that features a variety of options, giving agents the flexibility to personalise their itinerary, choosing the activities, masterclasses, panel discussions and presentations that they feel will benefit them the most.”