The controversial advertising campaign ‘so gay’, which caused widespread controversy, is still paying off for Amro Worldwide.
The gay and lesbian specialist operator launched the campaign in July 2008 to highlight the gay credentials of six US partner destinations.
The publicity it attracted saw the South Carolina Parks, Recreation and Tourism department request posters be removed from London Underground.
The move generated worldwide media coverage and is still making newspaper headlines, most recently when South Carolina PRT department director Chad Prosser was questioned by the state’s lawmakers in January over office absences.
Amro Worldwide managing director Andrew Roberts said: “One of the comments was: ‘If [Prosser] had been in the office he may have known about [the campaign] and never have let it through.'”