First Choice has seen a 26% increase in bookings to its nine Holiday Villages which target the family market.
The increase was based bookings made from 26 December 2008 to 6 February compared the previous year.
First Choice says it believes the increase is due to the nature of the villages which offer kids clubs as well as entertainment and activities tincluded in the price. Children can also help themselves to unlimited drinks, snacks and ice cream.
First Choice’s new TV campaign also assisted in increasing demand for these holidays it said.
First Choice marketing director Stuart Mayo, said: “Our new campaign aims to increase preference amongst the family audience and reinforce First Choice’s credentials and position as the market leader in this sector. The advert has also proved extremely successful in driving sales to First Choice’s key holiday offering, particularly the Holiday Village Costa Del Sol.”