EasyJet and Europcar have joined forces to create a series of ’mockumentary’ films about the world’s first flying car for hire.
The Fly-Drive campaign looks to an alternative future in which hire cars can take to the skies, shot from the perspective of both companies’ employees.
The films follow the stories of an easyJet pilot trainer, ground staff as well as a re-imagined Europcar customer agent and how their roles in airlines and car rentals might change in a world where cars can fly.
The videos are described as a fun way of showing how employees would look after customers, even if the scope of what they do changes in years to come.
The new social media advertising campaign goes behind-the-scenes with staff members in short videos that will be shared on the easyJet and Europcar social media platforms this month.
Filming took place near Malaga in Spain and in Farnborough.
The partnership between easyJet and Europcar started in 2003, providing exclusive rental rates.
The budget airline’s head of proposition Kim McDonnell said: “We are excited by future innovations that will make travel easier for our passengers.
“We therefore wanted to offer our customers an entertaining insight into what the future could hold.
“The mockumentaries allow us to create fun content for customers and highlight our long standing and successful partnership with Europcar, which millions of easyJet customers use each year.”
Europcar UK managing director Gary Smith added: “Our goal is to provide travellers with exciting new innovations addressing all their mobility needs. Who knows, one day we may well be in the business of supplying flying cars to customers.”