Savvy travellers are taking advantage of the weak Swedish krona to book holidays to the Scandinavian country.
Specialist operator Sunvil saw a 45% surge in year-on-year bookings to Sweden last week as the currency hit its lowest level against the pound since 2011.
This comes ahead of the country’s elections on Sunday when Swedes will decide who will succeed the Social Democrat-Green minority coalition of prime minister Stefan Löfven.
The rise in bookings has been driven by couples looking for a mix of culture and adventure, and families seeking safe, experiences for children in natural surroundings.
There has also been an increase in those wishing to learn lost skills such as foraging, wilderness survival and outdoor cooking, and to teach their children these skills, according to the operator.
Sunvil marketing manager Rachel Jelley said: “We’ve certainly seen the popularity of Sweden grow as a holiday spot over the past few years, but the high price of hotels, dining and entertainment has always been a factor.
“Now that the krona has fallen, British holidaymakers will have around 8% more to spend, so they are seizing the opportunity to visit Sweden and discover its many wonderful delights.”