Cruise sales by Barrhead Travel have reached all-time high after revenue increased by 12% year-on-year.
The agency also revealed luxury (46%) and river cruise (11%) sales have risen while reporting that 60% of customers are choosing their cruises based on destination.
Barrhead reported a 20% spike in cruise sales after its bi-annual Cruise Show, on August 25, which had a focus on new-to-cruise customers.
Catriona Parsons, Barrhead Travel’s cruise director, said sales growth had been brought about due to the “exciting developments in the market”.
She said: “Cruise lines are excelling in ship innovation, each year providing our customers with more unique on-board experiences.
“From two-story hot tubs to world-leading entertainment on board, luxury cruising continues to push boundaries.
“During the past twelve months, we have bolstered our cruise teams across our branch network and are anticipating further growth over the coming year.”