An nhow hotel in London is due to be opened by NH Hotel Group in 2019.
The disclosure came as urban hotel chain introduced the brand to France with a converted property in Marseille.
The new hotel follows nhow hotels Berlin, Milan and Rotterdam.
Seven others are in the pipeline for Brussels, London, Rome, Amsterdam, Frankfurt, Santiago and Lima.
The aim of the nhow brand is to adapt to host cities using top designers.
The 150-room Marseille property, previously operating under the NH banner, has been transformed by local architects and other experts.
The nhow Marseille is the company’s fourth hotel in France where it also has an NH Collection property in Marseille, and two NH Hotels in the Lyon and Nice.
NH Hotel Group southern Europe and US managing director, Hugo Rovira, said: “France has become a priority market for us, particularly in the premium and luxury segments.
“Our aim is to open around 20 hotels, ten under our high-end trademark NH Collection, two or three under our iconic nhow brand and seven under the NH brand.”