A major autumn promotional push for Orlando includes links to preferred travel partners.
The national television, digital, social media, print and outdoor advertising push runs until the end of October in the UK and Ireland.
Visit Orlando will also use ‘weather-targeted messaging’ across out-of-home platforms to capture consumers’ attention on grey and rainy days.
The overall campaign focuses on Uniquely Orlando, known as the theme park capital of the world.
The call-to-action aims to drive consumers to Visit Orlando’s UK and Ireland websites for information, tools to make holiday planning easier.
It links to preferred travel partners including British Airways, My America Holiday, Ocean Florida, Thomas Cook, Tui and Virgin Holidays along with Aer Lingus, American Holidays and Tour America in Ireland.
Dedicated websites in the UK and Ireland have been updated to tie in with Uniquely Orlando messaging, providing additional resources to make holiday planning easier and address key factors that influence destination selection.
Traditional print double-page spread advertorials in The Sun, The Times, and The Telegraph Magazine are included for the first time.
Visit Orlando CEO George Aguel said: “With September and October being a key booking period, we recognise the impact our UK and Irish agents have when helping clients select the perfect holiday destination.
“Visit Orlando strives to provide both the trade and consumers with information to show them the value of choosing a destination as unique as Orlando.
“With the increased exposure in the market, we’re expecting greater interest from consumers and encourage travel agents to complete the Orlando Travel Academy to stay up to speed on the latest developments in Orlando.”