Bookings worth more than £1 million have been generated for Advantage Travel Partnership members in a year through its white label website offering.

The figure for the period between October 2017 and September this year represented a rise of 72% on the previous 12 months.

Members receive a fully managed website service, from build to daily support and on-going development.

The sites are built to benefit from search engine optimisation.

Recent upgrades have included switching to the secure HTTPS protocol to protect the data being processed on the sites.

A multi-purpose holiday offer platform integrates supplier content with a member’s websites and social media feeds, as well as enabling members to create personalised offers to use in point of sale.

Further personalisation can be achieved through a blog facility which allows agents to create their own user-generated content, complementing destination content feed powered by Word Travels.

The consortium helps members analyse their website performance by providing a monthly Google analytics report, as well as tracking the value of bookings made through website email enquiries.

Group commercial and membership director Paula Lacey said: “We are really proud that the white label service is providing our members with the tools to successfully build their businesses online.

“With the online world providing a 24/7 shop front, our agents understand the need to have a digital presence and continually evolve their websites to remain current and attract new customers.

“We are looking to assist them with this by redeveloping the white label websites to further enhance their capabilities.

“We are thrilled to help an additional six members build their new white label website and we expect more to join the service.

“Achieving £1 million worth of sales clearly demonstrates the value this proposition brings to our members.”

She added: “The recent launch of Advantage Connect, a new internet-based interactive booking and quoting tool, highlights that despite the internet being globally connected customers and businesses want individuality and the white label service provides this with expert support.”