Tui UK & Ireland has appointment of Toby Horry to the newly created role of director of brand marketing and content.

Horry will take on responsibility for the brand marketing and content teams.

He joins Tui following three years at Tesco, where he was most recently customer propositions director and, before that, digital marketing director.

Prior to that, Horry spent nine years at agency Dare, where he held the position of managing director and worked with global brands such as Vodafone and Barclays.

Katie McAlister, chief marketing officer at Tui UK and Ireland said: “I am delighted to welcome Toby to TUI.

“Toby is passionate about customer experience and has years of experience understanding the role brand plays within the context of digitally-enabled consumers lives.”

Horry will join Tui November 19.