Tui Group sustainability director Jane Ashton has been appointed as a trustee of the Travel Foundation.
She will take up the position at the charity for a period of three years.
Her appointment was unanimously supported by the charity’s board of trustees at its last meeting.
Ashton said: “This is an exciting time for the charity, which is uniquely placed to help destination stakeholders as they seek to respond to the UN’s ambitious sustainable development goals.
“With its focus on driving systematic change in the industry, the Travel Foundation continues to create lasting environmental, social and economic impacts long after its individual projects have ended.”
Travel Foundation chair of trustees Noel Josephides, chairman of Abta and Sunvil Holidays, said: “We welcome Jane, who brings with her a wealth of experience in sustainable tourism that will be of great value for the Travel Foundation.
“Jane’s understanding of the industry and the challenges and success factors involved in embedding sustainability within mainstream tourism operations will be a real asset to the board as the charity seeks to extend its work and influence in holiday destinations.”
The Travel Foundation’s board of trustees also includes:
• Noel Josephides
• John de Vial, Abta head of financial protection
• Alistair Rowland, group general manager, specialist retail at The Midcounties Co-operative
• Rodney Anderson, latterly director, Marine and Fisheries at Defra
• Debbie Hindle, managing director at Four Travel