Totally Travel Limited, the holding company for 1st4cruising.com, is to join Hays Independence Group this month.
Members of the Independence Group and Hays Travel branches will have access to the company’s cruise product following the deal.
The company, which is headed by travel industry entrepreneur Harry Goodman, also operates tailor-made holiday website go-nowtravel.com. The business has a £40 million turnover.
Goodman, who founded major 1980s tour operator International Leisure Group, said: “We are very excited about being able to sell our cruise package holiday product throughout the Hays group.”
Goodman was also founder and chairman of TV Travel Shop, which he later sold to InterActiveCorp, owners of the US Expedia site.
Hays Travel managing director John Hays added: “We are working with Totally Travel on another exciting project to be announced in the near future.”