Melia Hotels International is to sell accommodation and experiences via Amazon.
The Spanish group claims to be the only hotel company to be currently selling services through the e-commerce website.
Two types of MeliaRewards gift cards will be offered for sale through Amazon throughout the UK, Spain, France, Italy and Germany.
One gift card will hold 35,000 points and the other 55,000 points.
The points can be exchanged for stays at any of the company’s hotels, along with other services.
A discount of 40% will be offered in a Black Friday campaign, one of the biggest days of the year for e-commerce sales.
The Melia loyalty programme also allows members to exchange points for Amazon gift vouchers.
MeliaRewards has partnership agreements with more than 40 leading companies, including airlines, car rental firms, leisure, retail and financial services, offering a variety of loyalty rewards for customers.
The Spanish market leading hospitality group has more than 380 hotels in its current portfolio and pipeline across more than 40 countries and four continents.