The Travel Network Group processed the highest level of new membership applications in seven years last month.
The figure of 31 successful new membership applications in October beat the previous monthly high of 27 in August 2011.
The majority of the latest applicants were for Travel Trust Association membership.
The number also included membership applications across all brands, including Worldchoice, Worldchoice Plus and Independent Travel Experts.
Travel Network Group CEO Gary Lewis said: “The fact that we are hitting such high levels of new applications is a very positive sign for the industry and for us as a group.
“It’s a strong signal that our industry continues to be an attractive business proposition and that as a group we have membership propositions that are meeting the needs of existing travel providers and new entrants.”
Group membership services director Lisa Henning added: “The mainstream travel consortia offering has changed in the last few years.
“What members now want is not only access to a strong set of commercial deals with suppliers, that’s a given. They also want help, guidance and support to grow their business and this lies at the heart of our proposition.”
The group’s investment in membership of the Institute of Customer Service and expanding its in-house recruitment team in the last 24 months, were two major initiatives helping to attract new members.
Henning said: “We have virtually transformed our business in recent years following our membership of the ICS and we know that our existing members are talking so highly of us that this naturally plays a big role in recruiting new members, as does the success of the recruitment days we have hosted.”
Five recruitment events across the UK this year will end with the last taking place in Leeds on December 4.
“These events were a new initiative for us this year and have played a significant role in us welcoming over 126 new members to date this year. Our pipeline for new members has never been so strong,” said Henning.
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