State of the Nation: Key factors for leisure and business travellers

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What are the most important factors for customers when booking a holiday or business trip?

1. 
   
   Price (85% consider it important)
   
   
2. 
   
   Agent service (56%)
   
   
3. 
   
   Agent/knowledge match (38%)
   
   
4. 
   
   Protection (37%)

Research carried out by Travel Weekly and Advantage Travel Centres, 2008