More than 550 of the Travel Network Group’s 1,000 members have opted in to support the consortium’s ‘We’ve got it covered’ peak booking promotion.
The core message of the campaign promotes people enjoying their holidays with strong images designed to “captivate” customers in-store and online.
The campaign will launch in-store and online on Boxing Day.
Group marketing director Si Morris-Green said: “Our peaks campaign is our most important in the annual calendar, and this year it has to work hard for members, given the current climate and the uncertainty surrounding consumer confidence.”
He added: “Our nine-strong marketing team has been working hard on this important campaign for over three months to make sure it really delivers for members.
“We believe that the contemporary feel to the creative, along with the strong messaging will capture the attention of consumers and get across our focused message that as the experts in the industry, our independent members can be trusted to look after them.”
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