Travel associations and groups are being approached by the competition watchdog to collaborate in a bid to highlight the importance of having clear and fair terms and conditions.
The ‘Small Print, Big Difference’ campaign by the Competition and Markets Authority will run in the spring.
It will aim to encourage travel businesses to review their terms and conditions to ensure they are complying with the law.
The CMA is responsible for raising awareness among businesses about unfair contract terms rules set out in the Consumer Rights Act 2015.
The CMA has previously found that less than half of UK businesses know the rules on unfair terms well and on average, only review their terms every four years.
Making sure that terms are fair can help travel businesses prevent disputes with customers, saving them time and money, protecting their reputations and boosting their chances of repeat custom, according to the CMA.
A spokesman said: “Our upcoming Small Print, Big Difference campaign communicates clearly and concisely why it’s so important for businesses to check their terms are fair and up-to-date.
“The CMA is talking to industry partners to collaborate and help spread this message, which can boost consumer confidence in the travel sector as a whole.
“Businesses that pledge to check – and amend, if necessary – their small print, will have a strong and positive message for their customers that they take their rights seriously.”
Travel businesses can visit the campaign website.