Qantas has appointed Anna Pritchard as regional general manager for the UK, Europe, Middle East, India and Africa.

Pritchard has worked for Qantas for eight years and was previously head of legal and assistant company secretary.

She replaces Marcus Svensson who has returned to Australia to take up a new role as executive manager partnerships and international strategy.

The airline will celebrate its centenary next year and plans to launch a non-stop service between London and the east coast of Australia.

Pritchard said: “I’m looking forward to taking on this role at a time when there is so much momentum and great initiatives in the pipeline for our customers.”