Advantage Travel Centres will be using its Love Your Travel Agent marketing campaign in the peaks season following a successful first year.
Sales and marketing director Colin O’Neill said in the past six months, the marketing campaign’s website loveyourtravelagent.com has attracted around 13,000 unique visitors and generated 50,000 page impressions.
The consortium is now planning to highlight the campaign again during the peaks season, using radio advertising and point-of-sale material to do so.
O’Neill said: “The campaign is working well. If you hear it advertised on the radio you can’t always get all the numbers down, but loveyourtravelagent.co.uk is very easy to remember.”
He added once on the website, consumers can use a postcode search to find their nearest travel agent, as well as browse for deals.
O’Neill said the consortium was also planning to send out another edition of its consumer-facing Escape magazine, which was sent out to 400,000 consumers during the peaks season.