TTA Worldchoice has launched a new consumer cruise website www.worldchoicecruise.co.uk to help drive sales to its 80 cruise club members.
The website has cruise search facilities, live pricing, specially negotiated offers and directs the consumer to their nearest TTA Worldchoice agent to make a booking, Each agent has their own personalised page on the website with their address and contact details. A pay-per-click campaign is due to start in January.
Speaking at the TTA Worldchoice annual conference in Heathrow today, TTA Worldchoice commercial director Helen Dooley, said: “We are recruiting clients at a national level and delivering leads at a local level.”
Due to the success of the Worldchoice Cruise Club the company is looking to start its own Luxury Club.
TTA Worldchoice managing director Simon Hargreaves said he would be appointing a new head of the Luxury Club in the next week.
He said TTA Worldchoice would be looking to launch other clubs with mass market likely to be on the list.