Marriott International made record organic room signings in Europe in 2018.

The US hospitality giant ended the year with a pipeline of 41,000 rooms across the continent.

The company signed management and franchise agreements for 84 properties in Europe, while adding more than 50 new properties across its portfolio of brands.

Marriott’s global footprint grew to more than 6,900 properties and more than 1.3 million rooms in 130 countries worldwide.

The firm’s European portfolio included 582 hotels in 41 countries as it entered Finland, Lithuania and Ukraine.

‘Select-service’ brands – AC by Marriott, Moxy, Courtyard by Marriott, Residence Inn, Aloft, Element and Four Points by Sheraton – accounted for 60% of the company’s signings in Europe, accounting for 50 properties.

The company signed six new luxury properties in Europe consisting of more than 800 rooms across three brands, with  projects including a new W Hotel in Milan and the debut of The Luxury Collection in Corfu with Domes Miramare, a Luxury Collection Resort. 

Marriott International chief development officer for Europe, Carlton Ervin, said: “2018 was a momentous year for Marriott’s growth in Europe.

“Spurred on by growing demand for Marriott’s select-service and collection brands, transaction pace outperformed expectations reflecting strong owner interest in our world-class teams, leading business platforms and captivating brands.” 

tw3