Former Peltours sales and marketing director Darren Panto has set up his own marketing and public relations consultancy.

Darren Panto Associates offers specialist advice to tour operators, hotels, regions, countries and attractions and can work with organisations that do not have staff in the UK but still want to have a presence.

He added the company would be focusing on winning top-end clients and growth would be driven by technology.

Panto said: “We try to understand what the requirements are, and see the bigger picture from both the client and the end-user’s point of view.

“I see this taking off and expanding across Europe in the longer term, with key personnel taking on key responsibilities within their region.

“Technology allows communication channels that were unthinkable even five years ago, and we will be taking full advantage of this and developing them.”