Thomas Cook’s new advertising campaign launches today featuring celebrities Jamie and Louise Redknapp.
The advert builds on the company’s famous line ‘Don’t Just Book It. Thomas Cook It’, by describing ‘it’ as being the perfect holiday.
The ad marks the start of a multi-channel campaign that includes window displays throughout the company’s high-street network as well as TV, posters, radio, print and online advertising.
Thomas Cook UK and Ireland chief executive Ian Derbyshire said: “This is one of the most important times of the year for the travel industry and we are delighted to have a campaign that will further stretch our lead as the most well known – and trusted – travel agent.
“It is easy to say ‘Don’t Just Book It. Thomas Cook It’ but with one small word, ‘it’, there is a world of promise. It is the ‘its’ that only we can do. It is about getting the right advice, it is about trained advisors, it is 800 stores.
“Jamie and Louise demonstrate such excitement in the advert about the total holiday experience – from start to finish – and we are thrilled that they are associated with our brand and our values.”
Jamie and Louise Redknapp said: “Holidays are a really important time, something everyone looks forward to and enjoys. Thomas Cook is a trusted British brand that we’ve grown up with and we’ve really enjoyed working together on this beautiful ad.”