Turkey specialists fear a sharp rise in demand from the UK this year could lead to an influx of poor quality accommodation and overbooking.
Non-eurozone countries are expected to be in massive demand again, but Turkey experts believe operators new to the destination will offer poor quality properties to meet demand.
Anatolian Sky managing director Akin Koc said the operator is expecting increased competition this year having seen a 27% increase in sales last year.
He added: “The trouble is there are some good hotels and the rest are really bad.”
Artemis Travel chief executive Nigel Harris agreed: “There is a lot of cheap, poor-quality accommodation, some suppliers might be tempted [to contract it] and they might get their fingers burnt.”
He admitted overbooking may become a problem, but said he has been contacted by both bed banks and operators wanting to work with a UK operator to avoid this problem.
Olympic Holidays commercial director Photis Lambrianides announced a target of 35% increased sales to Turkey for 2010, and insisted there is enough quality property to meet demand.
He added: “There is an abundance of properties in Turkey and if there wasn’t, we would have seen an increase in prices.”
On Holiday Group chief executive Steve Endacott said the bed bank is expecting growth of about 25% to Turkey this year.
He added many of the properties the bed bank is contracting are being vacated by the German market which is shrinking, adding: “The expansion we are seeing is into four- and five-star properties.”