Hoseasons is being lined up for a £45 million bid to take a controlling stake by US hotels giant Wyndham Worldwide, according to reports.
The British domestic holiday firm has been up for sale since last year and sources close to the company have said to expect an announcement soon.
Weekend reports, not backed up by official confirmation by either company, claimed Wyndham is leading the bidding to buy Hoseasons.
Interest in Hoseasons, which is owned by HG Capital, was also understood to have come from other trade bidders and private equity firms.
If Wyndham clinch the deal, the buy-out will see two of the largest UK domestic operators come under the same parent. Wyndham also owns Holiday Cottages Group which owns brands such as Country Cottages, Blakes and Cottages4u.
Wyndham also owns the Ramada, Days Inn and Travelodge brands, claiming to have 7,400 hotels in its portfolio. It also owns the holiday property exchange and rental firm RCI.