Tui Group is poised to open more than 20 new hotels across 11 countries in Europe, Africa and Asia.
Ten opened on a single day on May 1 for the start of the summer season.
Expansion will continue over the next few weeks with “significantly more” than 20 new properties and a yacht for the adults-only brand Tui Sensimar will be added to the portfolio.
The acquisition of a vast hotel complex in the Greek island of Kos marks the debut of a special approach to hotel investments by Tui.
A Tui joint venture – Atlantica – successfully submitted the winning bid in a public auction for the three former Lakitira hotels which have now officially been integrated into the group.
Strong growth will be delivered for the concept brands Tui Sensimar, Tui Family Life and Tui Sensatori.
The all-inclusive Tui Magic Life club brand will see three new resorts this summer and long-standing joint venture partners Riu and Atlantica will also be expanding.
Tui Group currently comprises around 380 hotels and 17 cruise ships.
Sebastian Ebel, in charge of the hotels, resorts and cruise businesses on the Tui executive board, said: “We are expanding both our own hotel portfolio and our concept hotel brands, in cooperation with long-standing joint ventures and other hotels partners.
“Hotels and resorts, cruises and destination experiences are Tui’s major growth areas.
“We are consistently expanding these businesses, which already account for around 70% of our group’s earnings.”
He added: “The hotel segment is less cyclical than the highly competitive traditional tour operator business, now accounting for 30% of Tui’s earnings.
“We are consistently investing in hotels, ships and the expansion of our digital platforms for destination activities.”