Premier Holidays has reported record sales for the second month in a row in Februay, despite a fall in conversion rates.
Head of sales and marketing Debbie Goffin said the operator had seen a 24% increase in passenger bookings year on year, largely thanks to strong long-haul sales.
She said the operator’s Faraway programme had seen sales grow by 36%, with the Maldives and South Africa proving particularly popular with bookings rocketing by 197% and 138% respectively.
The Far East was also proving strong, she added, largely thanks to more product being on offer including the introduction of city breaks.
Goffin said: “The trend for high-value bookings is continuing. The number of Faraway bookings we took in February that were worth £10,000 or more was almost double compared with February 2009.”
She added that conversion rates in February were up on February 2009 but not as good as in January this year. Goffin blamed this on half-term, adding: “Things slowed down that week which had a knock- on effect on conversions.”
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