EasyHotel today confirmed completion of a deal for a new site on the Promenade in Blackpool.
Work is due to start this summer on a 104-room super-budget hotel this summer after planning permission was received.
The property is due to open in the second half of 2020.
A space for restaurants or cafes on the ground floor will be available.
The hotel will be less than 500 metres from Blackpool South railway station in the heart of the resort, which attracts more than ten million visitors a year.
EasyHotel’s portfolio currently includes 11 owned hotels with 1,216 rooms and 25 franchised hotels with 2,139 rooms.