Advantage Travel Centres has teamed up with Travel 2 for a campaign promoting Arizona and Nevada that is expected to reach 4.5 million customers.
The consortium is also working with the Arizona Office of Tourism, Nevada Commission on Tourism and the Las Vegas Convention and Visitors Authority for the Best in the West campaign, which runs until the end of May.
Consumers will be directed to Advantage members exclusively to book their holiday.
Activity includes a dedicated website featuring destination information from the tourist boards, Travel 2 fly-drive itineraries and details of Advantage.
Emails will be sent out to 605,000 consumers, while adverts, editorial and a competition will appear on the World Travel Guide website and the TravelPromos website.
The campaign will also include search engine marketing and social media activity, as well as window point-of-sale material for members. Offers will be published on Advantage’s loveyourtravelagent.co.uk website and in Advantage’s Escape consumer magazine.
For each booking an Advantage member makes by May 31, they will be entered into a draw to win a place on a fam trip to the region.
Colin O’Neill, sales and marketing director at Advantage Travel Centres, said: “This multi-faceted promotion will help drive business to our members and provides them with a unique collection of itineraries designed specifically for the promotion, ensuring they have a real point of difference.”