The Kaleidoscope Travel Group, consisting of Travelsphere, Page & Moy and Just You is rebranding under the umbrella company Page & Moy Travel Group.

The Travelsphere Group has undergone significant change in the last six years with the acquisition of Page & Moy in December 2004 and the launch of singles brand Just You in October 2005.

Chief executive William Burton said: “Kaleidoscope Travel Group is not a well recognised name, however, the Page & Moy brand is widely known, has a 50-year heritage and is regarded as a trusted, quality brand.

“Adopting it as a group name in the form of Page & Moy Travel Group will allow us to maximise brand recognition and loyalty as well as creating cross-selling opportunities across our three brands.

“The name change will also help clients and suppliers identify and make sense of the group’s wide spectrum of products and the links between them, and consequently help them to get the most out of each brand.

“The new identity is the ultimate manifestation of a change in company culture and approach that is filtering through the way we are structured, the way we operate as a business and most importantly the service we provide for clients.

“This ensures that all three brands cater for the needs of a demanding new generation of customers, who expect more choice, flexibility and value for money than ever before from their guided holiday or tour.”