Thomas Cook unveils multi-million pound summer ad campaign

Thomas Cook has unveiled a multi-million pound advertising campaign on TV, radio, print and online.

Ads on TV, which began airing on Monday night, will run on ITV, Sky and Channel 4 for four weeks.

Six weeks of radio advertising will run across Heart, Magic, DAX and Spotfiy.

Out-of-home adverts will appear on roadsides, shopping centres and railway stations in all UK cities, including London tube stations and buses in zones one and two, while print ads will feature in tabloid and broadsheet titles.

The ads feature the strapline “This Is Thomas Cook” and aims to remind holidaymakers “what Thomas Cook holidays are about”.

Thomas Cook Summer Campaign families 2019

The campaign has been launched to appeal to consumers still looking to book their summer holiday and early bookers for summer 2020.

Thomas Cook is in “advanced discussions” with Chinese conglomerate Fosun and the banks about a £750 million rescue deal.

Podcast: Thomas Cook: Future secured?

Phil Gardner, sales, e-commerce and marketing director, said: “There’s no denying it’s been a tough 12 months for the travel industry from last summer’s prolonged heatwave to Brexit uncertainty and clearly Thomas Cook has been making headlines quite a bit recently.

“Our new campaign aims to remind the Great British public that Thomas Cook is here to help make memories that will last a lifetime. As always our own-brand hotels sit at the heart of what we offer to our customers and show that we have our finger on the pulse to curate holidays that best suit our customers’ needs – today and in the future.”

MoreChinese group would retain Thomas Cook name [June 19]

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