An existing beachfront property in Hurghada is being taken over and revamped as a 1,636-room mega all-inclusive resort.
Turkish chain Rixos Hotels is taking over the property and aims to re-launch it as the Rixos Hurghada Makadi Bay in 2020.
The Red Sea property will feature a range of leisure, sports and entertainment facilities including a waterpark, amphitheatre spa and conference centre.
The expansion follows French giant Accor taking a half share in Rixos in 2017. The company already operates properties in Alamein and Sharm El Sheikh and eight across the Middle East.
The renovation plan of the property will be phased in two stages, each spanning a year, with phase one already underway and including the addition of wings and facilities to uplift the hotel in line with Rixos brand standards.
Rixos Hurghada Makadi Bay will be officially opened with 815 rooms with upgrades to the remaining inventory coming in the second stage.
Rixos Hotels founder and chairman Fettah Tamince said: “This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet.”
The firm is partnering with the Eastern Company for Investment and Touristic Development to launch the project.
CEO Mahmoud El-Sayed Moussa El-Sharkawy said: “Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt’s resort market, makes strategic sense.”