A new livery and brand identity has been introduced by Virgin Atlantic in its first revamp in five years.
The new design will be applied across the carrier’s fleet of 38 aircraft, signage, communications and advertising.
The Virgin Atlantic name, previously on the front end of the fuselage, is now featured large across the whole aircraft.
The flag carrying flying lady, who appears on all Virgin Atlantic aircraft, has been rejuvenated with a “subtle cosmetic makeover” fluttering a larger Union Jack.
Chief executive Steve Ridgway said: “Despite the most challenging economic conditions that we have encountered for some time, this is just one of many design projects that Virgin Atlantic has invested in.
“We have been working behind the scenes with British designers to re-ignite our brand and are developing new designs for the entire fleet of A330s due to come into service next year.
“Virgin Atlantic has a strong history of investing during downturns and we believe that our new livery and the forthcoming delivery of the Airbus A330-300 signals another period of growth for the airline.”