Virgin Holidays has been forced to withdraw a Rockstar ad from the London Underground because it encourages “unwise styles of drinking”.
Th ad features four rockstars drinking champagne in a jacuzzi. There are a number of empty bottles and glasses lying around and one of the rockstars and a female staff member are pouring champagne into the tub.
A member of the public complained that the ad “promoted the misuse of alcohol”.
The Advertising Standards Authority upheld the complaint and told the operator the ad must not appear again.
It said: “We concluded that the scene depicted in the ad, and actions of the glamorous characters in it, was likely to appeal to people under 18 years of age and encourage people to adopt styles of drinking that were unwise.”
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