British Airways is the first airline support a new government-backed initiative to make transport more inclusive and help people with disabilities travel with confidence.
The ‘It’s everyone’s journey’ campaign with the Department for Transport aims to make travel easier for disabled travellers.
The scheme highlights efforts BA has made to improve travel for disabled people in the UK, including investment in global accessibility training, and calls for other airlines to follow suit.
A dedicated customer care team with a phone line for travellers requiring additional assistance was introduced by the carrier last month.
BA brand and customer experience director Carolina Martinoli said: “We are thrilled to be part of, and support, the Department for Transport’s ‘It’s everyone’s journey’ campaign.
“We know it can be difficult for customers with additional needs to travel and British Airways is committed to creating an environment that is inclusive and makes it easier for more than half a million disabled customers who travel with us each year.”