The Taiwan Tourism Bureau has opened its new office in London as part of its plans to reinforce relationships with UK tour operators and travel agents.

The tourism office says it plans to increase engagement with UK travel trade in 2020 with a programme of training, events and fam trips.

Dr. Joe Y. Chou, director general of Taiwan Tourism Bureau, said: “The UK is the largest outbound market in Europe to Taiwan. We hope that the opening of the office in London will help travel agencies and tour operators to work closer with incoming agencies in Taiwan and develop a more tailor-made programme for UK visitors. We look forward to our ongoing, strengthened relationship with the British tourism industry in the years to come.”

The London-based team plans to host more Pacific Asia Travel Association (Pata) training events for agents across the country in March, as well as face-to-face training throughout 2020 with tour operators who have recently introduced Taiwan to their programmes.

The tourism organisation says it, “also looks forward to strengthening existing relationships with existing tour operator partners who have been selling holidays to Taiwan for many years.”

Its focus for next year is on mountain tourism, so the new office will be promoting hiking, cycling, camping and other mountain activities to its partners as well as organising a hiking fam trip in spring.

From January to October in 2019, the number of visitors to Taiwan from the UK increased by 8.38% compared with the same period last year. The Taiwan Tourism Bureau expects to exceed 70,000 visitors from the UK in 2019.

The new Taiwan Tourism Bureau London Office is located at 29, Wilson Street in Finsbury, London.