Kathryn Beadle has been appointed managing director for the UK, Ireland and the USA for Hurtigruten following a restructure.
The promotion means the former head of sales is now responsible for developing sales in the Americas, Far East, Australasia and Eastern Europe as well as the UK and Ireland.
She said: “Our destination-oriented cruise market is rapidly expanding and to capitalise on this we need to alter our business model to trade more effectively in a global market place.
“Hurtigruten is a unique product and I am very excited in continuing to grow our business in the UK and USA but also to further develop new markets.”
Beadle takes responsibility for the UK from Iain Cottam who is being promoted to the group’s partnership director taking on a global strategic role focussing on strategies, alliances and partnerships.
He saidL: “We see opportunities in further growing our strategic alliances and partnerships and further strengthening our distribution efforts around the globe.
“As such I will continue to work closely with the UK and US markets as well as our other major markets.”