Domestic operator poised for biggest Christmas TV campaign

Domestic accommodation firm Sykes Holiday Cottages is poised to unveil its biggest TV advertising push this Christmas.

The company has spent £1.4 million on the overall campaign, which will run to September 2020, including filming in various locations in North Wales.

The 30-second advert centres on the important moments of breaks away and is due to appear for the first time on Channel 4 on Boxing Day.

Using the tagline “this is your time”, the advert highlights different holiday experiences while promoting the broad range of staycations available.

The TV advertising forms part of a wider integrated marketing campaign including radio, print, PR and social media activity.

Chief marketing officer James Shaw said: “The concept is all about showing how Sykes properties can help guests make memories with the people that matter most.

“We chose to film in North Wales so we could capture the sheer breadth of staycations on offer – whether that’s beach breaks, relaxing forest getaways or adrenaline-fuelled adventures.

“This year’s peaks advert is the most cinematic we’ve worked on and the campaign represents our biggest marketing investment to date.”

 Sykes claimed a record year in 2019 with bookings up 26% year-on-year to 1.6 million and sales and profits rising to £68 million and £20 million, respectively.

MoreVideo: Hayes & Jarvis and Citalia turn to TV advertising ahead of peaks

Kuoni returns to TV with tweaked ‘travel worth talking about’ turn-of-year advert

Jet2CityBreaks targets couples in new video-on-demand ads

On the Beach focuses on calming effect of beach holidays in new TV ad campaign

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.