Wendy Lahmich has been promoted to UK sales and operations director for Carnival Cruise Lines and Holland America Line.
She steps up from her former position of head of sales and marketing for the two brands.
The two lines’ managing director UK business Lynn Narraway said: “After 10 years with the company, Wendy is now very widely known and respected within the cruise and travel industry.
“As the UK business for our brands grows, more initiatives, strategies and targets are required to continue to raise our profile effectively.
“Wendy has already demonstrated her abilities to do this, having this year created successful new commercial relationships for Holland America Line and spearheaded the GoCarnival.co.uk online booking system – which has already lowered time and acquisition costs for the rapidly increasing number of agents using the system.”