Marrakech in Morocco has been identified by British Airways as its top destination of 2011 as the airline expands its dynamic packaging capability.
The carrier starts flights from London to the North African destination on March 27 as part of planned network expansion.
BA’s top ten destinations for next year also include new routes to Tokyo’s Haneda airport starting on February 19, Puerto Rico on March 28 and San Diego on June 1.
The ten top destinations are Marrakech, San Diego, New York, St Kitts & Nevis, Puerto Rico, Maldives, Japan, Las Vegas, Mauritius and St Lucia.
BA’s joint business venture with American Airlines and Iberia offers a choice of 17 daily flights between London and New York.
BA chief executive Willie Walsh said: “Tourism and leisure travel is a crucial focus for us, so growing our holidays business is a major part of our business plan.
“We’ve already made great progress thanks to the launch of our dynamic packaging capability on ba.com, which enables customers to book flights and hotels together and realise substantial savings. Revenue this year is up 55% and there remains a huge opportunity for future growth.”
Walsh added: “The response we’ve had to the launch of routes like the Maldives, Las Vegas and Marrakech has been incredible.
“We’ve seen destinations in the Caribbean and Indian Ocean becoming even more popular with leisure travellers looking for sun and relaxation. Those after 24-hour cities are heading towards New York, Las Vegas and Japan.”