The fifth generation owner of an Italian winery has been named as the godmother of new Silversea ship Silver Moon.
Gaia Gaja runs the family-owned Gaja winery in the small Italian town of Barbaresco.
She will help perform the ship’s naming ceremony, due to take place in Trieste on August 5.
Gaja’ selection as godmother reflects the luxury line’s new SALT (Land Sea and Taste) culinary concept to be introduced on the vessel.
Silversea executive chairman Manfredi Lefebvre d’Ovidio said: “Our new SALT programme reflects our commitment to engaging with the places we travel through the lens of food, wine and culinary culture.
“Given this culinary focus and Silver Moon’s proud Italian heritage, I can’t think of a better godmother than Gaia Gaja who personifies Italian elegance, innovation and good taste.
“Like our cruise line, Gaia represents a lineage of excellence rooted in tradition and propelled by a forward-thinking, restless pursuit of innovation.”
Gaja added: “I passionately believe that food and drink facilitate profound discovery – into destinations, cultures and people – and that guests will nurture strong connections with amazing destinations as a result of SALT, the ship’s innovative culinary offering.
“My own experience with wine making has taught me that culinary discovery possesses limitless potential; here’s to the curious travellers who seek to unlock it.”