An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires in Perth has started.
The joint Tourism Australia Singapore Airlines national ad push runs for a month on TV and online.
Each advert directs consumers to find out more at www.australia.com/singaporeairlines or from their travel agent.
The TV ad is a 40 second spot expected to reach 21 million of the target audience. This is supported by online spots on travel portals and social media channels.
Tourism Australia UK and Northern Europe regional general manager Rodney Harrex said: “2010 was a tough year for the travel industry yet our visitor figures out of the UK market were stable compared to 2009.
“This shows the ongoing support for Australia from British holidaymakers, who are attracted by the range of diverse experiences. This campaign will help to ensure that the demand for Australia continues through 2011 in the UK.”