The World Travel & Tourism Council (WTTC) will launch a #TogetherInTravel marketing campaign aimed at galvanising the global travel and tourism sector today Monday.
The WTTC campaign will encourage travellers to share the #TogetherInTravel hashtag and a video hosted on campaign website TogetherInTravel.com which will feature user-generated content.
The campaign has been developed in partnership with marketing and communications firm and WTTC member MMGY Hills Balfour.
WTTC president and chief executive Gloria Guevara said: “Our new campaign encourages thoughts of the brighter days ahead.
“Travel and tourism is critical to the global economy. Our sector touches everyone. It builds communities, reduces poverty and improves the social impact of everyday lives. Yet we are uniquely exposed due to Covid-19.
“The TogetherInTravel campaign was borne out of a desire to rally everyone passionate about travel, to unify those working hard to rebuild the sector and to spread a message that we are one global community where travel brings us closer.
“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring.
“We want to thank Amanda Hills, president of MMGY Hills Balfour, and her team for their efforts in building this campaign.
“We hope as many people as possible will share the video as we look forward to a time when we will be able to travel again.”