EasyJet Holidays has launched a heavy-hitting price comparison newspaper advertising campaign claiming how much customers can save over rivals Thomas Cook and Tui Travel.
The collaboration with the Lowcost Travel Group, which was launched earlier this year, claims savings of up to £436 per person for holidays this summer. Under the strapline “Summer Holidays 2011 Why Shell Out More?” the adverts, which debuted on Wednesday, offer comparisons for five holiday options.
The biggest saving is for seven nights in Sharm el-Sheikh in a four-star property, while a seven-night four-star holiday in Cyprus comes in at £94 cheaper than nearest rival Thomas Cook.
In addition, the advert promotes easyJet Holidays’ payments terms offering balance payments four weeks before departure as opposed to the 12 weeks demanded by rivals. It also says it offers a choice of 100,000 hotels, low deposits from £60 per person and full financial protection.
The campaign, which comes as the industry hopes for a strong late selling period, is a departure from the launch message which stressed the flexibility of the easyJet Holidays offering.
EasyJet Holidays has made no secret of its ambition to rival the ‘big two’ UK tour operators and take its place among a ‘big three’. No one from easyJet would comment on the campaign which is poised to be repeated in the weekend newspapers, but it is thought it will run for a number of weeks.
