The parent of cruise specialist agency Ahoy Cruises has ceased trading.

Pan Express Business Travel posted a statement on the cruise brand’s website informing clients of the collapse. Abta confirmed the company had ceased trading due to insolvency on July 1.

It is understood some of Ahoy Cruises’ clients had received notification of the failure before the announcement was posted online this morning.

Ahoy Cruises regularly advertised in the national press promoting repackaged cruise product. The company mostly sold ATOL bonded packages, but also some non-licensable packages as an agent.

The companies traded under the names Ahoy Cruises, Ahoy Holidays, Healing Getaways, Pan Express, Pan Express Business Travel and Pan Express Travel. Their latest Atol licence was for 3,110 passengers.

Insolvency practitioners Bhardwaj have been appointed to deal with the liquidation.

The statement on Ahoy Cruises’ website said: “Please note that the company has ceased to trade and we have appointed Ashok Bhardwaj of Bhardwaj – Licensed Insolvency Practitioner to deal with the liquidation of the company.”

Sister brand Pan Express has also posted the same message on its website.